Custom Programming. Rapid Feedback. Unparalleled Service.





⁺Twelve-month minimum commitment. Only available to residents of: CA, TX, NY, FL, IL, PA, OH, GA, MI, NC, NJ, VA, MD, MO, TN, OH, OK
(Paid out one month at a time)

Take control of your fitness and health, long term. Online Coaching, Nutrition Coaching, AND personalized Primary Care. Partnering you with a doctor who lifts and understands Starting Strength.

Individualized programming and interaction though FitBot

Regular video-conference calls with your coach

Video breakdown and rapid feedback of every workout from your coach

Concierge Primary Care Doctor. The dedicated personal attenion of a “Doc Who Lifts.”

Comprehensive one-hour first appointment with your doctor

We’ll retrieve all your records from past doctors and hospitals in an easy to use health dashboard

Text, phone, or video chat with your doctor anytime. No additional fees or copays

An individualized nutrition plan just for you, updated weekly as you make progress

An incredible nutrition e-book written just for SSOC Clients outlining the ins-and-outs of nutrition, and FAQs on how to develop a healthy relationship with food and body image

A streamlined platform to track your macros and interact with your Nutrition Coach

Accountability in your eating habits from your coach, and a community of other SSOC members walking in your shoes



$379 now, then $279/mo (beginning in month 2)*

*Three-month minimum commitment.
(Paid out one month at a time)


Beyond the white-glove, concierge Online Coaching Service you get through SSOC, you also receive Full-Service Nutrition Coaching overseen by Registered Dietitian and SSC Robert Santana.

Individualized programming and interaction though FitBot

Regular video-conference calls with your coach

Video breakdown and rapid feedback of every workout from your coach

An individualized nutrition plan just for you, updated weekly as you make progress

An incredible nutrition e-book written just for SSOC Clients outlining the ins-and-outs of nutrition, and FAQs on how to develop a healthy relationship with food and body image

A streamlined platform to track your macros and interact with your Nutrition Coach

Accountability in your eating habits from your coach, and a community of other SSOC members walking in your shoes



$299 now, then $199/mo (beginning in month 2)*

*Three-month minimum commitment.
(Paid out one month at a time)

Starting Strength Online Coaching provides high-touch, personalized online coaching from Starting Strength Coaches and unsurpassed customer service. This includes:

Individualized programming and interaction though FitBot

Regular video-conference calls with your coach

Video breakdown and rapid feedback of every workout from your coach

Frequently Asked Questions

General Questions

  • Individualized programming and interaction though Fitbot that you can use right on your phone or computer.
  • Regular video-conference calls with your coach
  • Video breakdown of every single workout from your coach, and a rapid turnaround time so that you always have feedback before your next training session
  • Access to an amazing community of all SSOC clients and coaches in our private Facebook group, where you can ask questions, discuss training, programming, nutrition, and receive encouragement and support from others in the SSOC family.

The easiest and simplest way to read about the inner workings of SSOC, is to read our Launch article here.

Another excellent resource is Mark Rippetoe interviewing Matt Reynolds about SSOC on the Starting Strength Podcast here.

Very simply, SSOC provides several services that are not provided by any other online coaching service. The first, is that we are the only service to offer ONLY Certified Starting Strength Coaches. We actually have more than 40 Starting Strength Coaches on staff to serve you.

Upon registration and payment, you will receive a detailed questionnaire regarding individual goals, training history, past injuries, etc. You will also receive a “Getting Started” document with step-by-step guides to help:

  • Access and login to FitBot
  • Get connected with your coach and the SSOC community in our private Facebook group
  • Start training with videos on how to perform the lifts correctly, how to video yourself, and how to upload those videos for your coach’s review
  • Answer any questions you have with our detailed FAQs

After submitting your questionnaire, you will be paired with a Starting Strength Coach based on demographic, personality, client needs, and coach availability. We take your coach assignment very seriously and will endeavor to select the best coach for you.  You will then perform a diagnostic, “test,” workout that will give you and your coach a baseline to work from. Upon completion of this workout (and form review), your coach will begin doing all of your programming, online coaching, and video breakdowns.

Upon sign up and completion of your questionnaire, you will be assigned to the Certified Starting Strength Coach that best aligns with your goals. You can meet our full staff of coaches here.

The basic equipment needs to join SSOC are:

  • A basic squat rack or squat stands
  • A 20kg/45lb barbell (women and seniors may also need a 15lb barbell)
  • Olympic plates – either iron or rubber bumper or both. Most men should start with around 400lbs of weight (4 45lb plates, 2 25lb plates, 4 10lb plates, 2 5lb plates, and 2 2.5lb plates). Women and seniors will also need at least one set of 10lbs bumper plates for learning the deadlift at lighter weights.
  • A flat bench for bench pressing
  • Fractional plates in 1/2lb-1.25lb increments.


Also highly recommended:

  • A pair of weightlifting shoes with an elevated rigid heel.First off, squatting and deadlifting in regular tennis shoes is unacceptable. This is because they are soft and absorb shock for a reason, and we don’t want shoes to absorb shock while lifting. We actually want them to transfer energy from the floor through the feet and body and into the barbell. Buy a pair of lifting shoes for squat and deadlift (and press and bench press for that matter) and lift in these. If you buy a nice pair, they’ll last for years and years. Any weightlifting shoe is fine, though Adidas and Nike probably make the best options. Here are some links:


  • A 3-4” wide leather weightlifting belt.Yes, definitely. Belts help us push our abdomen out against something tangible. They give us feedback that says “Yes! You are performing the Valsalva maneuver (bearing down) correctly.” The keys when ordering/buying a belt are:
  1. It must be made of leather and the same width for the entire length of the belt.
  2. It needs to have a single prong (not double), or a lever buckle.
  3. It needs to be ~10mm thick. (5mm is not enough, and for most people 13mm will be too much, unless you get a lever buckle and are already pretty dang strong.)

The best option (by far) for belts currently is to order through Dominion Strength.

Most new clients will be just fine ordering a 10mm thick, 4”, single prong leather belt from them.

You may be interested in the lever belt instead (it’s really personal preference).

For those of you with short torsos and long legs, you may opt for a 3” belt.


  • Weightlifting chalk.Known as ‘gymnastics,’ ‘climbing,’ or ‘weightlifting chalk,’ chalk reduces sweat, helps prevent hand rips, and improves your ability to grip the bar. It should be used for working sets in the deadlift, press, and bench. It’s impact on the deadlift will be noticeable, and although you are not pulling in the press and bench, chalk still helps to prevent a sweaty hand from slipping around the bar. Chalk ‘blocks’ are generally easier to use than loose chalk and make less mess. Here are some links: and

Technology Questions

Any smartphone with internet access will allow you the technology needed to work with SSOC. This means ANY android or iPhone will work just fine, as long as it has a working video camera and internet access.

Additionally, you may find that using a computer (desktop or laptop) or a tablet (like an iPad) will add to your overall enjoyment of the service, though these are not necessary.

FitBot is a 3rd party software formulated as an easy-to-use web app that we use for all your programming needs. Fitbot literally has virtually no learning curve at all – its that simple and easy to use. FitBot sends you emails each day you train with the specifics of your workout. But you can also open the web app at any time on your phone and see all of the details of your workouts for that entire week.

Additionally, when you train, you enter your feedback during your session directly into the FitBot so that your coach can see how the session went. (For example if you were programmed to “Squat 175lbs for 3×5,” you might write “Completed all 3 sets at prescribed weight. 3rd set was quite difficult. Had a hard time staying on my mid-foot.”) You can also communicate with your coach directly on FitBot about anything program related. For example, “Hey coach! I normally train MWF, but this week I’ll be training on TRS.”

FitBot also allows you track macros and keep assessments and benchmarks like waist (or other body) measurements, PRs, etc.

The most important thing is that we are able see your entire body, from your feet to the top of your head, and your hands if it’s a Press. All videos should be taken in landscape mode (wide) and not in portrait mode (tall).

Place your phone 2-3 feet off the ground (on a box or bench, etc) about 10+ feet away and angle it toward you. If you don’t have a tripod, you can lean it against something like a dumbbell or water bottle.

The best angle is at 45-degrees between the front/side or rear/side (see below for best placement for each lift). Video angles directly from the side DON’T work very well because the weight plates are in the way.

Squat: rear/side
Deadlift: front/side
Press: front/side
Bench: front/side

An instructional video for how to video your lifts properly can be found here.

Videos are uploaded and shared with your coach directly in the FitBot site. Remember to trim your video, so it doesn’t show 2 min of you chalking your hands, putting your belt on, approaching the bar, etc. Directions on how to trim and easily upload your videos directly from your phone can be found here.

*Be sure to title your video with the date, weight, reps, and which set it is.

The primary way you’ll communicate with your coach is through FitBot.

We also schedule video conference calls with our clients every couple of months so that you can get some facetime with your coach to cover any “in-person” questions you might have about your goals, programming, nagging injuries, etc.

What if I don’t “do Starting Strength?”

Absolutely! Many of our clients are no longer novices. Remember that “Starting Strength” is both a method of performing the basic barbell movements correctly, as well as a linear progression for novice lifters. You can certainly be beyond the novice progression, but the basic method of lifting still applies to intermediate and advanced lifters.

We have many coaches who are skilled in working with intermediate and advanced lifters.

Of course! We have many competitive powerlifters, strongmen, and weightlifters who work with SSOC. We have coaches who specialize in just this sort of population and are happy to work with you.

Pricing Questions

Pricing for Starting Strength Online Coaching is $299 for the first month, and $199 each month after that. The additional $100 in the first month covers all your setup, getting you assigned to your coach, setting you up on FitBot, the private Facebook group, walking you through any questions you have, and taking you through your first test workout. You will always be charged on the same day each month, so if you signed up and paid $299 on the 5th of the month, then you will not be charged again ($199) until the 5th of the following month.

SSOC requires a three-month minimum commitment, because we know it takes that long to really get in the groove of training and make some long-lasting notable changes in your body. After that first three months, we continue to have a very low attrition rate, because the results speak for themselves. Because of this, you will continue to pay $199/mo on the same day each month until you formally cancel in writing.

If you need to cancel your membership to SSOC, you must do so in writing, by sending an email to and completing a short exit survey at least seven days in advance of your next auto-pay.

Because the amount of individual attention we provide each client does not change when additional family members join our service, then we do not offer an additional discount for them. The same applies to police/fire/military, seniors, and college students. We have worked hard to keep our overhead low, so that we can pass on a great rate to everyone, and believe that $199/mo is an absolute STEAL for the services provided, by the best coaches on the planet.

Physical Limitation Questions

Absolutely! As long as you have access to the basic equipment listed above (either at your home gym or a public gym) then you’ll do just fine with SSOC. Our coaches are excellent teachers and very patient, so we know it will take some time to get used to the movements. We won’t throw a heavy barbell on your back on day one. We’ll walk you through the learning progression at your own pace.

We actually get this question quite often. Usually you can put the phone/camera in a door way and capture everything we need to see. However, if the room is still too small, one excellent cheap option is to purchase this fisheye lens for your camera.

Absolutely. We understand the difference between “optimal” and “realistic.” Some people cannot perform low bar barbell squats because of old injuries. We are able to work around your physical limitation to optimize your strength gains and results. We also have several doctors and PTs on staff as coaches, and often will set you up with one of those coaches as your personal coach if you have some physical limitations that will require a little extra help to work around.

Yes you can. Again, there is a difference between optimal and realistic. We have coaches who specialize in working with traveling executives (or people with really strange schedules like fire-fighters or doctors who might work 72 hours on shift, followed by 96 hours off-shift). There’s no reason you can’t get strong because of a difficult work schedule.

You may join SSOC on two conditions:
1) You must have a parent/guardian sign you up and give parental legal consent.
2) You must have entered Tanner Stage 4 on the puberty scale:
If both of those qualifications apply to you, then you may join SSOC.

Of course! We love helping Seniors and even have coaches who specialize in your demographic! You still must have access to all the basic equipment needs, and on a very basic level, must be able to sit down and stand up out of a dining room chair without using your arms/hands to help. If you have further questions, please don’t hesitate to ask by emailing us at

Concierge Medicine Questions

When you sign up for our Platinum Coaching package, you are paired with a Concierge Primary Care doctor. This service is powered by SteadyMD, a partner company to Starting Strength Online Coaching.

  • First you will schedule your first appointment with your Concierge Primary Care doctor.  You and your doctor will spend about an hour talking via two-way video chat and carefully review all of your medical history, family history, and more. You’ll share and discuss all of your medical questions and concerns. You’ll go into detail about your diet, exercise, sleep, work, and the other important parts of your life. Your doctor will aim to really get to know you, like a doctor friend. Together you and your doctor will develop a plan to monitor and manage your health, including, if appropriate, using connected devices (weight scales, blood pressure, heart rate, blood sugar) and apps (MyFitnessPal,StrongLifts, Strong and more).
  • Now you will have a doctor “at hand” who really knows you.  Text them anytime with any medical question or concern. Schedule a phone call or video chat.  They’ll instantly receive the health data that you share with them, including weight, blood sugar, blood pressure, diet, lifting stats, and other output from connected devices and apps that you may use.  If you have a medical issue, they will be there to talk with you, assess the situation, listen to your concerns, and oversee and monitor your care. If needed, they will help you find the right specialist in your area, brief that specialist on your situation, set you up with an appointment, and review the results with you.
  • Your SteadyMD doctor will also retrieve your health records from past doctors and hospitals (with your permission, of course).
  • You will have unlimited text messaging, same-day phone call appointments, and same-day video chat appointments with your doctor.

This is fully included within your Platinum Coaching package. There are no additional fees or co-pays.

This service is only available to Starting Strength Online Coaching Platinum clients who are residents of CA, TX, NY, FL, IL, PA, OH, GA, MI, NC, NJ, VA, MD, MO, TN, OH, or OK. Additional states coming soon.

No. You’ll still want to keep your health insurance (for seeing specialists, for catastrophic events, for labs, etc.). Your SteadyMD doctor may refer you, if needed, to get lab tests done or to a specialist in your area to be seen in-person. You would want to run that visit through your insurance.

Some people choose to downgrade their health insurance plan (e.g. from Blue Shield Gold to Silver), which often allows them to save money each month and (in our opinion) get better care, overall.

Most traditional concierge doctors charge between $2,000 and $5,000 per year and are setup to see patients in-person at their office. This SteadyMD service is fully included within our Platinum Coaching package and your SteadyMD doctor is fully-geared to efficiently communicate with you regularly via phone, text, and video chat. Also, your SteadyMD doctor can continuously monitor your diet, exercise, and vital body measurements.

On-demand doctor services are generally not setup to allow patients to form long-lasting relationships with their doctors. Typically, when you use an on-demand doctor app you are paired with a random doctor who does not know you or your medical history. And that doctor almost certainly is not an experienced weightlifter.

In contrast, with SteadyMD, you are always connected with the same doctor (hopefully for many years). One who really knows you, understands the Starting Strength program, and is a fellow weightlifter. Every conversation continues from where you left off.

Yes. The entire SteadyMD system is secure and HIPAA compliant (Health Insurance Portability and Accountability Act) to ensure that your communication remains a private matter between you and your SteadyMD doctor. Your information is stored on secure servers and SteadyMD takes every measure to ensure your privacy and the safety of your data.

Contact with your SteadyMD doctor is completely through secure text, phone, and video-chat. If, for whatever reason, you need to be seen in person, your SteadyMD doctor will direct you to a local specialist or urgent care facility. Your doctor will then communicate with the provider that examined you and carefully go over all the details with you. If lab tests are needed, you will be directed to a local testing facility.

Yes. All of the SteadyMD doctors are licensed physicians and can prescribe many of the usual prescriptions available in a traditional office setting. Some medications might be restricted based on the telemedicine laws in your state.

You may securely text your SteadyMD doctor anytime. Your doctor will respond to their text messages at various points throughout the day. Also, you may schedule a same-day phone call or video chat appointment.

We will connect you to another SteadyMD doctor. With your permission, this SteadyMD doctor will be fully enabled to review all of your records and history.

Call 911 or go to the nearest emergency room. Later, inform your SteadyMD doctor of your emergency and they will help oversee and monitor your care.

There is no risk and no long-term commitment required to get started with this service. Within the first month, if you decide that the SteadyMD service is not for you, you may downgrade your coaching package. You will only be billed for the Platinum package for that one month. This gives you the opportunity to have your first appointment with your SteadyMD doctor, get comfortable with them, and ensure that they are a good fit for you.

When you get started, you will be paired with Dr. Spencer Nadolsky or one of the other SteadyMD weightlifting doctors, depending on doctor availability and the state where you reside. All of these doctors are long-time weightlifters who understand the Starting Strength coaching program and the needs of Starting Strength clients.

Dr. Spencer is the Personal Online Doctor of Matt Reynolds (CEO of Starting Strength Online Coaching). Dr. Spencer is a board-certified physician in both family medicine and obesity medicine. He is an avid weightlifter, and helps his patients lose weight and stay healthy through an exercise-as-medicine approach.

Dr. Spencer grew up playing sports. In high school he was an all-American and won the state title in wrestling and was all-state in football. He went on to Michigan State University to play football and wrestle. He transferred to the University of North Carolina where he studied exercise physiology and did very well as a heavyweight wrestler.

Dr. Spencer went on to earn his Doctor of Osteopathy (D.O.) medical degree from The Edward Via College of Osteopathic Medicine, Virginia Campus.

The SteadyMD annual membership allows their doctors to serve a limited number of patients and have significantly more time to dedicate to each patient. Their doctors have more time to think about you and develop a personal relationship with you.

The only equipment that you need for SteadyMD is a computer with a reliable internet connection, and a modern mobile phone. We strongly recommend that your computer have a webcam and microphone for video chat.

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