Online Coaching + Nutrition from an SSC+RD

$379 now, then $279/mo (beginning in month 2)*

*Three-month minimum commitment.
(Paid out one month at a time)

Beyond the white-glove, concierge Online Coaching Service you get through SSOC, you also receive Full-Service Nutrition Coaching overseen by one of our Registered Dietitians.

Individualized programming and interaction through TrueCoach

Regular video-conference calls with your coach

Video breakdown and rapid feedback of every workout from your personal Starting Strength coach

An individualized nutrition plan just for you, updated weekly as you make progress

An incredible nutrition e-book written just for SSOC Clients outlining the ins-and-outs of nutrition, and FAQs on how to develop a healthy relationship with food and body image

A streamlined platform to track your macros and interact with your Nutrition Coach

Accountability in your eating habits from your coach, and a community of other SSOC members walking in your shoes


Online Coaching from a SSC

$299 now, then $199/mo (beginning in month 2)*

*Three-month minimum commitment.
(Paid out one month at a time)

Starting Strength Online Coaching provides high-touch, personalized online coaching from Starting Strength Coaches and unsurpassed customer service. This includes:

Individualized programming and interaction through TrueCoach

Regular video-conference calls with your coach

Video breakdown and rapid feedback of every workout from your personal Starting Strength coach


Online Coaching by a team of Senior Interns


*Three-month minimum commitment.
(Paid out one month at a time)

FULL – Opening March 2019

Take advantage of the same great features of our Standard level online coaching service at a big discount: SSOC Club Online Coaching offers personalized online coaching and programming by a pool of Starting Strength Online Coaching Interns, supervised by our Senior Staff. Spots are extremely limited!

Individualized programming and interaction through TrueCoach

Video breakdown and rapid feedback of every workout from a pool of SSOC Interns led by SSOC Senior Staff

Frequently Asked Questions

General Questions

  • Individualized programming and interaction though TrueCoach that you can use right on your phone or computer.
  • Regular video-conference calls with your coach
  • Video breakdown of every single workout from your coach, and a rapid turnaround time so that you always have feedback before your next training session
  • Access to an amazing community of all SSOC clients and coaches in our private Facebook group, where you can ask questions, discuss training, programming, nutrition, and receive encouragement and support from others in the SSOC family.

The easiest and simplest way to read about the inner workings of SSOC, is to read our Launch article here.

Another excellent resource is Mark Rippetoe interviewing Matt Reynolds about SSOC on the Starting Strength Podcast here.

Very simply, SSOC provides several services that are not provided by any other online coaching service. The first, is that we are the only service to offer ONLY Certified Starting Strength Coaches. We actually have more than 40 Starting Strength Coaches on staff to serve you.

Upon registration and payment, you will receive a detailed questionnaire regarding individual goals, training history, past injuries, etc. You will also receive a “Getting Started” document with step-by-step guides to help:

  • Access and login to TrueCoach
  • Get connected with your coach and the SSOC community in our private Facebook group
  • Start training with videos on how to perform the lifts correctly, how to video yourself, and how to upload those videos for your coach’s review
  • Answer any questions you have with our detailed FAQs

After submitting your questionnaire, you will be paired with a Starting Strength Coach based on demographic, personality, client needs, and coach availability. We take your coach assignment very seriously and will endeavor to select the best coach for you.  You will then perform a diagnostic, “test,” workout that will give you and your coach a baseline to work from. Upon completion of this workout (and form review), your coach will begin doing all of your programming, online coaching, and video breakdowns.

Upon sign up and completion of your questionnaire, you will be assigned to the Certified Starting Strength Coach that best aligns with your goals. You can meet our full staff of coaches here.

The basic equipment needs to join SSOC are:

  • A basic squat rack or squat stands
  • A 20kg/45lb barbell (women and seniors may also need a 15lb barbell)
  • Olympic plates – either iron or rubber bumper or both. Most men should start with around 400lbs of weight (4 45lb plates, 2 25lb plates, 4 10lb plates, 2 5lb plates, and 2 2.5lb plates). Women and seniors will also need at least one set of 10lbs bumper plates for learning the deadlift at lighter weights.
  • A flat bench for bench pressing
  • Fractional plates in 1/2lb-1.25lb increments.


Also highly recommended:

  • A pair of weightlifting shoes with an elevated rigid heel.First off, squatting and deadlifting in regular tennis shoes is unacceptable. This is because they are soft and absorb shock for a reason, and we don’t want shoes to absorb shock while lifting. We actually want them to transfer energy from the floor through the feet and body and into the barbell. Buy a pair of lifting shoes for squat and deadlift (and press and bench press for that matter) and lift in these. If you buy a nice pair, they’ll last for years and years. Any weightlifting shoe is fine, though Adidas and Nike probably make the best options. Here are some links:


  • A 3-4” wide leather weightlifting belt.Yes, definitely. Belts help us push our abdomen out against something tangible. They give us feedback that says “Yes! You are performing the Valsalva maneuver (bearing down) correctly.” The keys when ordering/buying a belt are:
  1. It must be made of leather and the same width for the entire length of the belt.
  2. It needs to have a single prong (not double), or a lever buckle.
  3. It needs to be ~10mm thick. (5mm is not enough, and for most people 13mm will be too much, unless you get a lever buckle and are already pretty dang strong.)

The best option (by far) for belts currently is to order through Dominion Strength.

Most new clients will be just fine ordering a 10mm thick, 4”, single prong leather belt from them.

You may be interested in the lever belt instead (it’s really personal preference).

For those of you with short torsos and long legs, you may opt for a 3” belt.


  • Weightlifting chalk.Known as ‘gymnastics,’ ‘climbing,’ or ‘weightlifting chalk,’ chalk reduces sweat, helps prevent hand rips, and improves your ability to grip the bar. It should be used for working sets in the deadlift, press, and bench. It’s impact on the deadlift will be noticeable, and although you are not pulling in the press and bench, chalk still helps to prevent a sweaty hand from slipping around the bar. Chalk ‘blocks’ are generally easier to use than loose chalk and make less mess. Here are some links: and

Technology Questions

Any smartphone with internet access will allow you the technology needed to work with SSOC. This means ANY android or iPhone will work just fine, as long as it has a working video camera and internet access.

Additionally, you may find that using a computer (desktop or laptop) or a tablet (like an iPad) will add to your overall enjoyment of the service, though these are not necessary.

TrueCoach is a 3rd party software formulated as an easy-to-use web app that we use for all your programming needs. TrueCoach literally has virtually no learning curve at all – its that simple and easy to use. TrueCoach sends you emails each day you train with the specifics of your workout. But you can also open the web app at any time on your phone and see all of the details of your workouts for that entire week.

Additionally, when you train, you enter your feedback during your session directly into the TrueCoach so that your coach can see how the session went. (For example if you were programmed to “Squat 175lbs for 3×5,” you might write “Completed all 3 sets at prescribed weight. 3rd set was quite difficult. Had a hard time staying on my mid-foot.”) You can also communicate with your coach directly on TrueCoach about anything program related. For example, “Hey coach! I normally train MWF, but this week I’ll be training on TRS.”

TrueCoach also allows you track macros and keep assessments and benchmarks like waist (or other body) measurements, PRs, etc.

The most important thing is that we are able see your entire body, from your feet to the top of your head, and your hands if it’s a Press. All videos should be taken in landscape mode (wide) and not in portrait mode (tall).

Place your phone 2-3 feet off the ground (on a box or bench, etc) about 10+ feet away and angle it toward you. If you don’t have a tripod, you can lean it against something like a dumbbell or water bottle.

The best angle is at 45-degrees between the front/side or rear/side (see below for best placement for each lift). Video angles directly from the side DON’T work very well because the weight plates are in the way.

Squat: rear/side
Deadlift: front/side
Press: front/side
Bench: front/side

An instructional video for how to video your lifts properly can be found here.

Videos are uploaded and shared with your coach directly in the TrueCoach site. Remember to trim your video, so it doesn’t show 2 min of you chalking your hands, putting your belt on, approaching the bar, etc. Directions on how to trim and easily upload your videos directly from your phone can be found here.

*Be sure to title your video with the date, weight, reps, and which set it is.

The primary way you’ll communicate with your coach is through TrueCoach.

We also schedule video conference calls with our clients every couple of months so that you can get some facetime with your coach to cover any “in-person” questions you might have about your goals, programming, nagging injuries, etc.

What if I don’t “do Starting Strength?”

Absolutely! Many of our clients are no longer novices. Remember that “Starting Strength” is both a method of performing the basic barbell movements correctly, as well as a linear progression for novice lifters. You can certainly be beyond the novice progression, but the basic method of lifting still applies to intermediate and advanced lifters.

We have many coaches who are skilled in working with intermediate and advanced lifters.

Of course! We have many competitive powerlifters, strongmen, and weightlifters who work with SSOC. We have coaches who specialize in just this sort of population and are happy to work with you.

Pricing Questions

Pricing for Starting Strength Online Coaching is $299 for the first month, and $199 each month after that. The additional $100 in the first month covers all your setup, getting you assigned to your coach, setting you up on TrueCoach, the private Facebook group, walking you through any questions you have, and taking you through your first test workout. You will always be charged on the same day each month, so if you signed up and paid $299 on the 5th of the month, then you will not be charged again ($199) until the 5th of the following month.

SSOC requires a three-month minimum commitment, because we know it takes that long to really get in the groove of training and make some long-lasting notable changes in your body. After that first three months, we continue to have a very low attrition rate, because the results speak for themselves. Because of this, you will continue to pay $199/mo on the same day each month until you formally cancel in writing.

Any changes to your membership that effect your billing, such as cancellations or changes in membership tier, must be requested in email to at least 7 days before your next bill date.

Because the amount of individual attention we provide each client does not change when additional family members join our service, then we do not offer an additional discount for them. The same applies to police/fire/military, seniors, and college students. We have worked hard to keep our overhead low, so that we can pass on a great rate to everyone, and believe that $199/mo is an absolute STEAL for the services provided, by the best coaches on the planet.

Physical Limitation Questions

Absolutely! As long as you have access to the basic equipment listed above (either at your home gym or a public gym) then you’ll do just fine with SSOC. Our coaches are excellent teachers and very patient, so we know it will take some time to get used to the movements. We won’t throw a heavy barbell on your back on day one. We’ll walk you through the learning progression at your own pace.

We actually get this question quite often. Usually you can put the phone/camera in a door way and capture everything we need to see. However, if the room is still too small, one excellent cheap option is to purchase this fisheye lens for your camera.

Absolutely. We understand the difference between “optimal” and “realistic.” Some people cannot perform low bar barbell squats because of old injuries. We are able to work around your physical limitation to optimize your strength gains and results. We also have several doctors and PTs on staff as coaches, and often will set you up with one of those coaches as your personal coach if you have some physical limitations that will require a little extra help to work around.

Yes you can. Again, there is a difference between optimal and realistic. We have coaches who specialize in working with traveling executives (or people with really strange schedules like fire-fighters or doctors who might work 72 hours on shift, followed by 96 hours off-shift). There’s no reason you can’t get strong because of a difficult work schedule.

You may join SSOC on two conditions:
1) You must have a parent/guardian sign you up and give parental legal consent.
2) You must have entered Tanner Stage 4 on the puberty scale:
If both of those qualifications apply to you, then you may join SSOC.

Of course! We love helping Seniors and even have coaches who specialize in your demographic! You still must have access to all the basic equipment needs, and on a very basic level, must be able to sit down and stand up out of a dining room chair without using your arms/hands to help. If you have further questions, please don’t hesitate to ask by emailing us at

Club Questions

The Club Online Coaching option offers the same features as the Standard option, but instead of being assigned to a single coach, Club clients are coached by a pool of our SSOC Interns. Our Interns are Starting Strength Coaches in-training and are supervised by our Senior Staff Coaches as part of our SSOC Coaching Academy Program.

No. Clients in the Club level of service are coached by a pool of our SSOC Interns. Clients have a different intern assigned to review their technique and programming each week, so there’s always a fresh set of eyes coaching the client.

When a SSOC Intern earns the Starting Strength Coach Certification they become a SSOC Staff Coach. Clients in the Club level of service may elect to keep a specific Intern-turned-Staff Coach if they upgrade to the Standard or Premium level of service. Email to request an upgrade under a specific coach.

No. Nutrition coaching is not included at the Club level of service. Clients in the Club level can upgrade to the Premium level of service, which includes full nutrition coaching, by emailing .

There is a three-month minimum commitment with the Club online coaching option.

With the Starting Strength Online Coaching Club option you get custom programming for every workout and feedback on all of your training videos – no other online coaching service offers that level of service for $99/mo. The programming in the Club level of service is completely custom to the goals and needs of the client. The effectiveness of custom workout-to-workout programming cannot be matched by any template.

Each of our SSOC Interns has already proven that they are a very good coach and are on their way to earning the Starting Strength Coach Certification. The Interns complete a comprehensive six-month Education Program as part of our SSOC Coaching Academy. Only the very best students in the Education Program move on to become SSOC Interns. Many of our interns also already coach part time or full time in gyms, and some already own their own coaching businesses.

When you sign up for the Club level of service you will be assigned to a Senior Staff Coach in charge of the SSOC Interns. Your Senior Staff Coach is your point of contact for all your training questions.

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