I’m a Starting Strength Coach and owner of Alameda Barbell in San Francisco’s East Bay. I’m currently training as a clinical psychologist and behavior analyst. I specialize in coaching masters lifters (40+), athletes getting back into training after a layoff, and lifters who have had trouble sticking with a program.  If you’re in the San Francisco Bay Area, I offer significant discounts on private sessions for online trainees at my gym in Alameda, CA.
I offer two tiers of online coaching:
  • Personalized programming using TrueCoach
  • Your questions answered by email (up to 5 per week)
  • Review, form check, and written feedback on video of one set per lift, per week
  • Discounted private sessions at my gym in Alameda, CA (San Francisco’s East Bay): $150 (up to two hours)
  • Personalized programming using TrueCoach
  • Unlimited questions answered by email and text
  • Review, form check, and written feedback on video of one set per lift, per week
  • Discounted private sessions: $100 (up to two hours)


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7 Reviews

  1. Tselot Kifle
    Tselot Kifle
    June 25, 2019 at 6:10 am

    I found Troy on the SS Coach directory late last year. I had already began my novice LP but had seriously stalled and needed help. Troy immediately changed my programming and my form to accommodate my individual needs. In my first month I gained another 15lbs and crushed all of my old pr’s. Troy is also one of coolest guys out there. Highly recommended.

  2. Steve Kniep
    Steve Kniep
    July 16, 2019 at 10:49 pm

    After reading The Barbell Prescription (within which was a link to the Starting Strength website) and getting highly motivated to strengthen my body as I rapidly approach the half-century mark, I found Troy in the coaching directory there. From a professional training perspective I couldn’t be more pleased with Troy’s expert knowledge of exercise techniques and practical application towards any specific goals you might have. As the direct result of his expert training methods I managed to increase my deadlift around 50% in less than 2 months working out no more than 3 times a week (just one example of the results I’ve realized). Troy also has a huge depth of knowledge around human physiology and many other related subject areas that are incredibly helpful in understanding the “whys” of what you are doing and which also helps keep you motivated. Lastly (but definitely not least) Troy is simply a great, thoughtful person who really cares about the people he trains. Can’t recommend enough.

  3. Ari Prado
    Ari Prado
    July 18, 2019 at 6:41 am

    I spent 8 months training with Troy. When I first came to him I was physically nose diving. My health was very bad. I had zero experience lifting weights, and was very unsure of what I was even capable of. Troy was extremely patient, he talked me through several discouraging moments, and always offered great and practical advice. I’m still in unbelief of how much I can squat and dead lift (300+) after just a few months.

  4. David K
    David K
    February 1, 2020 at 6:23 pm

    Troy is a great coach. He possesses a personable teaching demeanor will provide you with a solid foundation for the compound lifts and then some. As I have worked with Troy, I’ve seen that he truly cares for the well being of his clients. The equipment at Alameda Barbell is also top notch, well maintained, and the training environment is exceptional, clean, and welcoming. I’ve made so much progress not only as a lifter but also as a decent person thanks to Troy. As far as coaches go, you could do far worse.

    Additionally, his beard is magnificent and everyone knows you can always trust a man with a good beard.

  5. Jeff Lubow
    Jeff Lubow
    June 21, 2020 at 6:41 am

    Troy is an incredible coach with deep insight into the various facets of barbell training. He motivated me to continue my fitness journey and helped me exceed my own personal records within a span of weeks.

    When I first came to Alameda Barbell, I had a lot of misunderstandings about lifting (and associated fear from some injuries) that I needed to undo. Within the first hour of training with Troy I had a completely new understanding of the way the squat is supposed to feel when performed. He has rejuvenated my confidence in training at large and now I trust myself doing these lifts alone, even as I approach advanced training programs in which I am pushing my limits to their edge.

    Troy has a distinct ability to help trainees achieve their goals, which I think is what coaching is all about. Because he takes his job seriously we are able to get a lot of work done in a small amount of time, and have fun doing it.

    Best of all, I feel like I have found a wonderful new friend. I cannot recommend him enough.

  6. Ryan C
    Ryan C
    June 25, 2020 at 7:52 pm

    Just before this pandemic started, I decided I wanted to start the SS program and found Troy through the website. I couldn’t be happier with the online support he’s provided. From weekly form checks, to equipment suggestions, to recommendations on setting up my home office more ergonomically, Troy couldn’t have been more helpful. Glad I found him and will definitely seek his services again in the future

  7. Rick
    September 15, 2020 at 2:01 am

    I’m 48 years old and started to experience pain in my left knee when I was 46. I went to the doctor, had an MRI, and the diagnosis was that I had chondromalacia patellae (or “runners knee”). The doctor recommended that I hang up my running shoes and do some physical therapy to strengthen my quads. After 12 months of physical therapy, lots of stretching, band exercises, and every hip/quad/glute PT exercise under the sun, I did not really see much improvement. In addition, although the physical therapist and doctor felt I had lost quite a bit of muscle in my left leg, they both were against any barbell training related to squats and deadlifts. They felt the risk was too high for my knee.

    I was voicing my frustration to a friend about my condition and as a gracious act, he bought me the “Starting Strength” book as a gift. I was quickly struck by the fact that the author(s) felt that it was possible to barbell train without further injuring the knee. In fact, they felt the opposite would happen. I started the linear program shortly thereafter and after 3 weeks of doing the program, I was amazed that I was getting stronger and that my knee symptoms were not getting any worse.

    Around week 4, the weight started to get “heavier” and I was worried that my form could use some improvement and I didn’t want to hurt myself. I looked to see if there were potential SS coaches in the area and I was excited to see that Troy was literally a couple of miles from my house in Alameda. I called up Troy and we set up a time to do a form check. The session was outstanding. Troy’s deep understanding of the lifts was evident and he spent a fair amount of time on the whiteboard as well explaining mechanics. What also became evident right away was that Troy had a very holistic view of what it means to be a healthy individual beyond just weightlifting. He was equally comfortable with questions around pain management, sleep, nutrition, mental health, how to stay motivated, and training into the 40s. By the end of the session, I felt that my squat, deadlift, bench, and press were all dramatically improved.

    I was also so impressed with Troy that I asked to join his three days a week linear progression program and he happened to have a spot open. It was the best decision I have made since this knee pain debacle started years ago. At the start of working together, I weighed in at 158lbs at 5’11” and had very little muscle. Six months after starting with Troy, I weighed in at 172bs, had gained a significant amount of muscle, and had dramatically improved the numbers in all my core lifts. Also, I was no longer experiencing knee pain with simple day-to-day activities like going up and down stairs.

    Today, during COVID, I have built my own gym in my garage out of necessity and I’m still working out regularly. I don’t normally write reviews, but Troy is flat out amazing and I cannot say enough great things about him. If you are looking for a knowledgeable weightlifting coach, mentor, and overall great human being, Troy fits the bill. You should give him a ring.

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