Robert Santana is a Registered Dietitian, Starting Strength Coach and owner and head strength & nutrition coach at Weights & Plates Strength & Nutrition Center in Phoenix, AZ. For the past 17 years Robert has developed and refined his knowledge, skills, and experiences through both higher education and practical experience. Robert holds both a Bachelor of Science in Dietetics and Master of Science in Kinesiology. He has extensive experiences as a lecturer, nutrition coach, strength coach, and competitive lifter. He built upon his foundational knowledge by providing effective nutrition coaching in conjunction with teaching and coaching the barbell lifts through application of the Starting Strength model to help clients achieve their performance and/or body composition goals. Robert has worked with a variety of clients both recreational and competitive CrossFitters, strengthlifters, and powerlifters as well as a wide range of clinical populations. Robert’s commitment to helping individuals to improve their quality of life by optimizing their nutritional status while getting stronger under the barbell. His commitment and passion is to help develop stronger and healthier human beings over the long haul.

Online Strength Coaching Services

Pricing – $200.00 per month*

Online strength coaching includes individualized programming with movement analysis. Clients are provided with unlimited email access and one phone or Zoom call per month to check-in with their coach and review goals and progress. Online coaching clients are provided with free open gym access (Up to 4 visits per month) to Weights & Plates Strength & Nutrition Center in Phoenix, AZ. Live coaching is available on site at an additional charge. 


Online Nutrition Coaching Services

Pricing – $150.00 per month*

Nutrition coaching can be done with Robert or a Registered Dietitian on his team. Nutrition coaching includes, but is not limited to, the following nutrition coaching methods:

  • 1:1 Online Nutrition Coaching
  • The Nutrition Linear Progression
  • Photo-Based Habit Coaching
  • Macronutrient Prescription (i.e. “macro coaching”)
  • Traditional Meal Plans/Schedules

All plans will be personalized and individualized to client needs with unlimited direct access to a Registered Dietitian. All clients will receive a phone consult at baseline to discuss client goals and to set expectations for the plan. Additional calls can be provided as needed.


Online Strength & Nutrition Coaching

Pricing – $280.00 per month*

Online strength & nutrition coaching with a Registered Dietitian and Starting Strength Coach is our highest tier service. Hiring a specialist in both the areas strength training and nutrition ensures that both your strength training and nutritional needs are met. Robert will provide you with all of the services listed above in a single comprehensive package to ensure both your training and recovery are configured so that you achieve optimal progress.

*Requires a 3-month commitment


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6 Reviews

  1. James
    July 26, 2019 at 4:38 pm Reply

    I first started training without Robert Santana in 2016 already having several years experience without a SS coach. Although I was skeptical of online coaching we quickly established the goal that I wanted to lose 30 lbs while making all my lifts go up. In less than a year I accomplished all my goals! my 5RM for all lifts went up as follows. deadlift up 75 lbs, Bench up 40 lbs, Squat up 25 lbs, and press up 47lbs, and guess what—I dropped 30lbs while I did it. Robert is extremely professional and knowledgeable. He’s generous with sharing his knowledge and experiences all to the benefit of the lifter. His new facility & gym Weights & Plates out of Phoenix AZ is the best thing to happen to our city for strength and health. Highly recommend Roberts online services and everyone should visit his Gym

  2. Christopher A. Perry
    Christopher A. Perry
    July 26, 2019 at 6:30 pm Reply

    Robert Santana is one of the BEST Coaches in the Strength & Conditioning industry. His impeccable level of knowledge of exercise physiology, sports nutrition, biomechanics, and strength training technique far surpasses the average personal trainer today. Robert can provide insight on every aspect of your fitness journey and not only teaches you the How you do something, but also the WHY you do something. This is no ordinary come in a get a cookie cutter style workout personal trainer. Robert is a legitimate coach who will show you how your body works. He will show you how to properly build strength and properly prevent injury in every level of programming. One of the finest strength coaches around, who guarantees results the way they were meant to be achieved. I’ve learned a great deal from him and continue to learn more each day. Highly recommended.

  3. Michael Donner
    Michael Donner
    September 9, 2019 at 1:35 pm Reply

    I have been using Robert since March. I have been whittling away at that most difficult last 10 lbs. My progress has been slow but steady. I hit a new low two days after a long vacation. In and of itself, not gaining weight on a vacation is a major accomplishment, but to come back having lost a pound is kind of a miracle. I attribute this to the accountability of coaching and the specific plan laid out by Robert. The plan is working and I can easily apply it while traveling and going out on the weekends. As of today, I’m down almost 8lbs, but two inches from my waist. Thanks Coach!

  4. Greg Tuculesu
    Greg Tuculesu
    September 12, 2019 at 10:58 pm Reply

    I’m 42 years old and Robert has been my strength and nutrition coach for over two years now. In that time I’ve put over 150lbs on my squat, 250 lbs on my deadlift, and gained a good 20lbs worth of muscle. Robert knows what he’s doing and is really good at helping you adjust your training when other life obligations get in the way. Hire this guy before his roster fills up!

  5. Jeremy Connell
    Jeremy Connell
    October 17, 2019 at 9:34 pm Reply

    Robert is known for his nutritional expertise, but don’t kid yourself, he is not just for weight loss. We were able to work together to get my squat to 500×5, my bench to 365×5, and my press to 225×5. He is a top notch coach, an expert in diet and nutrition, and just an overall good guy. If you are in need of a coach, do not hesitate, he is one of the best.

  6. Mike Palios
    Mike Palios
    May 10, 2020 at 8:21 pm Reply

    Two reviews in one…..

    1) I was in AZ for work and made the 30min drive to Robert’s gym. What a great facility…. I think there were 5 power racks, new bars and plates. What was most valuable was he is watching each rep of each lift. It was invaluable and worth the time and money to drive from the hotel. I’d do it again, without hesitation.

    2) I recently had a nutrition phone consult with Robert. Was extremely helpful as he was able to pinpoint a few items with which I can improve. I cannot wait until my gym opens up again to put his recommendations in to play. He also had patience for a couple of follow up questions that I forgot to ask him in the phone call.

    Strongest recommendation possible.

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